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Why are we doing this?

The Why behind 66.1

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Read time: 6 minutes

Good evening, 66.1ers. Hope you got your fill of stuffing, gravy, turkey, mashed potatoes on Thursday!

Someone asked me the other day why we’re doing what we’re doing at 66.1?

Here’s what I told them: 

In the village in Zambia, you see happy, healthy people who go to the doctor 1x/yr, if that. They're leaner, stronger, better looking than most Americans. Move a lot, eat real food, have real friends. 

In the US, you see Mayo Clinic patients. Cancer. How many are overweight or obese? How many could we have kept off this study that NIH spent $10 Million on if we had met them 20, 30, 40 years earlier? 40% of cancers are linked to preventable stuff. Sure, most of it is treatable. But should we really have to treat it as often as we are?

What could have been if they had someone to help correct their course when they were in their 30s? What will their kids, grandkids, spouses, siblings, the world miss out on because they stopped functioning at 55? 

The doctors I work with are the best in the world. Even trying to manage this cancer pain stuff with non-pharmacological approaches. They care. But is this the best we can do?

That's where we're at. 

Here's where we're headed: 

A current client. 31. Self-described “anxious person”, 100 lbs overweight, lonely, living in their parents' basement. On track to end up on a cancer study in 30 years.

6 weeks since we met, client is down 12 pounds, dating again, has a plan for their life. 

What sort of value will they create for their community, their family, the kids they coach in soccer and wrestling, as a result of losing 100 pounds and keeping it off? 

What happens when this client’s 3 closest friends realize what’s possible and make a similar change in their own lives?
Then 3 more.
And on and on.

Then 1,000?

Then 10,000?

100,000?

BTW–know someone who’s told you they’re looking to shed a few pounds? Let’s see if we can help them get to their goals. Forward this to them (ends Monday!). Say something like, “This reminded me of our conversation a few weeks ago. Might be helpful?”.

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